There are a few key differences between Traditional Marketing and Internet Marketing.
Traditional Marketing uses media that we call “off-line”, such as outdoor spaces, magazines, television, and other mass communication methods used to distribute communication from a company and/or about a product. These means of communication always have a large audience, however, it is not possible to measure their returns definitively, and the costs can become prohibitive for companies without budgets set aside for marketing.
Internet Marketing, in contrast, is fairly recent, and new tools emerge every day. One characteristic of internet marketing is the message’s reach. While traditional marketing is limited to the physical space in which their components circulate, online marketing is global, capable of reaching people in the entire world. One important feature of marketing campaigns on the internet is that all aspects of the campaign can be effectively measured and evaluated.
It is feasible, for example, to know the exact number clicks made on an online banner or ad, and once a person clicks and is directed to a site it is possible to follow their path and verify if that person made a purchase, registered themselves, or requested information. In short, it is possible to measure the level of individual action on a site. Compared to the costs, internet marketing is up to 90% less than traditional marketing, which allows companies of all sizes to use this means of communication for advertising and be able to reach their potential customers.
