Pay-per-Click Management - Full Service Internet Marketing and eBusiness Consulting - IWS

Pay-Per-Click Management

IWS is specialized in creating and managing strong and efficient Pay-Per-Click campaigns, constantly optimizing client expenditure to maximize visibility while minimizing costs. As we take care of your PPC Campaign you will be able to focus your energies on effectively running your businesses and leave your search engine marketing to us.

Pay-per-Click ads are the ones that appear in the column on the right of the Search Engine Result Pages (SERPs) and in some cases in the first 1, 2 or 3 positions on the left column.

The Pay-per-Click (PPC) ads are developed from a set of key words and contain a title and description. These ads appear when someone is searching for information that is specifically related to those key words.

When creating a PPC advertising account, the client chooses how much they wish to pay per each click for their ads, as well as the maximum they wish to spend per day, which allows them to effectively control how much they will spend by the end of the month.

Our PPC Management Services:
• Competitor’s PPC Campaign Analysis & Industry Research
• Human Ad Copy Creation & Testing
• Conversion & ROI Tracking Analysis
• Extensive Keyword Research & Generation
• Sales and Lead Tracking
• 24/7 Campaign Tracking
• Flexible, Custom Reporting
• Custom Consulting

Pay-per-Click (PPC) or “Sponsored Links” campaigns are methods of advertising on search engines and websites with high traffic (Google, Bing, Facebook, LinkedIn). Online advertisement allows an advertiser to introduce their product or service, paying only when their ad is clicked on.