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Web Copywriting and Translations

IWS provides copywriting, editing, revision and translation of content optimized for search engines in Portuguese, English and many other languages, such as: German, Arabic, Chinese (Mandarin), Spanish, French and Japanese.
The way in which your web content is copy written has the potential to attract or drive away customers, as well as search engine robots or spiders.

SEO Web Copywriting is a technique for developing texts optimized for the Web — texts that may contribute to ranking results on search engines.

In order to guarantee that a customer finds your site, it must be well positioned in search rankings and findable for your keywords on Google, Yahoo, Bing, etc.

If your site does not appear within the first 10 to 15 search engine results, then it is as though it doesn’t exist!
Web Copywriting isn’t only about keywords. It’s about usability as well. In addition to giving innovative and original content to your site focused on your target audience, the most important aspect is that it has the ability to convert visitors into clients. It is for this reason that IWS writes content for both people and “search engine spiders” (programs that search engines use to crawl the content of all websites in order to categorize and classify them) in mind.

All of the content that we produce includes copywriting optimized for the Web, with a keyword density (the number of times keywords appear within a text) that must be 2.5 to 5% of the total text, following SEO recommendations of the international market.

Our Web Copywriting and Translation Services include:
• Website copywriting
• SEO copyediting
• Press release writing
• Translation of Web contentes

What is Web Copywriting?
Web Copywriting is the writing of texts optimized for web pages. Good web copywriting can have a great effect on search engine positioning of your website and thus it forms a major part of a search engine optimization strategy.

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