Website Usability Analysis - Full Service Internet Marketing and eBusiness Consulting - IWS

Website Usability Analysis

An IWS Website Usability Analysis can identify issues on your website you don’t even know about. We will diagnose problems with design, layout, copy, or technical structure and will suggest changes to make your website more attractive and user-friendly.

Every question mark added to your customers cognitive workload, draws his/her attention from the task at hand. The distractions may be slight but they aggregate, and sometimes it doesn’t take much to make the visitor leave a website.

All kinds of things on a Website can make a visitor stop and think unnecessarily and thus reduce its usability. Take names of items, for example. Typical mistakes are for example sexy or clever names, marketing effected names, company-specific words, and unfamiliar technical words.

There are often too many things that visitors to a website spend their time thinking about, like:

• Where am I?
• Where should I begin?
• Where did they put _____?
• What are the most important things on this page?
• Why did they call it that?

The Website Usability Analysis Report is perfect for websites that aren’t performing up to their full potential.

Our Website Usability Analysis covers the following areas:

• Usability Study
• Navigation review
• Design and layout recommendations
• Page download times
• Browser compatibility check
• Shopping cart or checkout process review
• Accessibility issues
• Review for errors, bad copy, broken links

What is Website Usability?
Website Usability means making sure that your website works effectively. That means that a person of average ability and experience can use the Website to find and understand what you offer without having to ask himself questions like “OK, there’s the _____. And that’s a _____. And there’s the thing that I want.”