Words are our primary means of communication. They influence our emotions and serve as the decisive factor in the majority of our decisions, even more so when we’re online. In short, the way a text is copy written is the key to a client deciding to make a purchase...or not to.
The way in which your web content is copy written has the potential to attract or drive away customers.
SEO Copywriting is a technique for developing texts optimized for the Web — texts that may contribute to ranking results of the site with online search engines.
In order to guarantee that a customer finds a site, it must be well positioned in search rankings when its keywords are entered into Google, Yahoo, MSN, etc.
If a site does not appear within the first 10 to 15 results, then it is as though it doesn’t exist!
But SEO Copywriting isn’t only about keywords. It’s about people as well. In addition to giving innovative and original content to your site focused on your target audience, the most important aspect is that it converts visitors into clients. It is for this reason that IWS writes content with both people and “search engine spiders” (programs that search engines use to “read” the content of all websites in order to categorize and classify them) in mind.
All of the content that we produce includes copywriting optimized for the Web, with a keyword density (the number of times keywords appear within a text) that must be 2.5 to 5% of the total text, following SEO recommendations of the international market.
ICS provides copywriting, editing and revision of content optimized for web marketing in Portuguese, English and many other languages, such as: German, Arabic, Chinese (Mandarin), Spanish, French and Japanese.
Keywords/phrases are the words that someone types into a search engine such as Google, MSN, or Yahoo to find your site. Choosing the right keyphrases and embedding the correct keyword density gaurantees that your site will be easily found.
Search Engines base their searches on the keywords included in the content of your site. These keywords must be precisely placed, formatted in the right way, and with the right ratio or specific percentage in relation to the entire content. They must also match your meta-tags, in addition to numerous other important details necessary to obtain a good search ranking.
We carry out a complete keyword analysis with the goal of determining which words and expressions will improve your search engine ranking and attract increased traffic to your site.
We look at how many times particular search words are used by your potential clients and we identify which ones are used by your competitors, with the goal of choosing which words are most effective for your business.
The number of defined keywords/phrases can be from 10 to over 200, depending on your objectives and the scope of your business and industry. Choosing words which are slightly less competitive, but highly utilized in searches brings much improved results for searches.
We prepare keyword research reports that identify the most important words for each page of your site. All of the content that we create is based on this research.
We copywrite and edit your website’s content always embedding the appropriate keywords in the best positions with the right percentage in relation to the entire text. Creating meta-tags is also part of this work (or HTML tags).
We offer translation services for the following languages: Arabic, Chinese (Mandarin), English (British and North American), French, German, Japanese, Portuguese and Spanish for online and offline texts. All of our translators are experienced native speakers.
What makes us different from traditional translation agencies is our know-how with web marketing and SEO. We are the sole company within the Brazilian market to offer translation services geared toward web marketing, which includes:
Basic translation (literal), revised translation, translation with marketing copywriting, translation with copywriting for search engine optimization (SEO copywriting).
