To evaluate a company’s website, IWS analyzes not only its Design, but every aspect of the site’s Programming, Functionality, as well as its Interaction with the organization’s strategic planning, communication policies and traditional marketing guidelines
We understand that a good website not only needs to be visually attractive, but should also allow for easy and practical navigation that lets the visitor find the desired information quickly.
A site’s functions should allow the company’s products and services be available in a clear and simple way, permitting the client to navigate without complications and unecessary “clicks,” thus avoiding wasting the client’s time which results in eventually leaving the site.
