Sponsored Link Campaigns (Pay-Per-Click)

A PPC or “Sponsored Link” campaign is one method of advertising on search engines (Google, Yahoo, MSN) that allows an advertiser to introduce their product or service, paying only when their ad is clicked on.

The advertisements are developed from a set of keywords, and they appear when someone is searching for information that is specifically related to those words.

When creating a PPC advertising account, the client chooses how much they wish to pay per each click on their ads, as well as the maximum they wish to spend per day, which allows them to effectively control how much they will spend by the end of the month.

PPC campaigns developed by IWS include:

• – Strategic research of competitors’ PPC campaigns
• – Keyword recommendations
• – Development of advertising campaigns
• – Management of daily activity
• – Detailed weekly and/or monthly reports with ecommerce data

IWS is a certified Google Adwords Qualified Professional, which assures the client that they are working with a recognized and experienced company.

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