IWS e-mail marketing campaigns are based on best market practices, based on the Self-Regulatory Code (CAPEM). Not buying lists, renting base names, or forcing email capture is no guarantee of building a consistent name and email base.

IWS indicates Mail 2 Easy as a triggering tool, firstly because it is a channel in Salvador da Dinamize and secondly, because we focus on ensuring better delivery and reliability of the trigger reports sent to customers. Our email marketing tool uses CRM system, which allows personalized targeting in the communication and use of landing pages to maximize the conversion rates of the campaigns.

The differentials of IWS email marketing are:

  • CRM system for campaign targeting
  • Landing pages to optimize conversion rates
  • Complete submission reports, views and clicks for effective measurement