Pay-Per-Click Campaigns

PPC - Pay-per-click - IWS

PPC (also known as Sponsored Links) does exactly what it says; you pay for each visitor coming to your website after clicking on an ad. You will not pay anything if the web surfer only sees your ad displayed on Google’s search result pages. Only the click will generate a billing. Pay-Per-Click is a low-risk advertising solution that delivers measurable results.

Google Adwords is the world’s largest Pay-Per-Click solution accounting for 85% of Brazil’s PPC traffic. Adwords ranks ads not only for the amount the advertiser is willing to pay but also in order of relevancy. It is an intelligent system in which the quality of the content supplied is above cost.

The Benefits of Pay-Per-Click

  • Appear almost instantly in the most important of the search engines;
  • Attract only those consumers interested in your product;
  • Have total control of your campaign costs – you only pay for ads that actually work;
  • Ease of measuring the best ads and keywords;
  • Maximize conversion rates and constantly improve your ROI;
  • Most searches target something specific. So when an Internet user clicks on an ad is an indication of absolute interest for your product or service, whether for your purchase or for an initial survey.

Why does your company need PPC?

PPC is the most cost-effective way to gain visibility in the short term for almost all your keywords.

If consumers can not find your website they will go to their competitors. PPC can capture consumers looking for both their products and competing products.

Companies that simultaneously make PPC and SEO campaigns will always see their CTRs coming from the two sources grow. Achieving good results in both areas means being perceived as important brands in their respective categories of products or services.

For many of our clients Adwords becomes the most profitable marketing investment.

How can I start my PPC campaign?

We do everything for you. Using the best keyword research and auction management tools, not to mention years of experience, we’ve optimized every structural aspect of your campaign based on the most effective tactical decisions. We also do the technical integration with your website and analytical scoring programs.

To learn more about how your business can benefit from PPC advertising or to get better results for your existing campaigns, please fill out the contact form below.

PPC Campaign Management

Pay-Per-Click (also known as sponsored links) advertising is Google’s main source of income. The fact that Google is one of the most profitable companies in the world does not concern us, we just do not want this to be achieved at your expense. You can manage your own campaign, of course, but avoiding too fast your budget and ensuring the choice of the best keywords (not just to enrich Google) requires the expertise of qualified PPC professionals.

Pay-Per-Click campaigns allow your ads to appear on the first few pages of search results as long as searches made by web surfers contain the keywords of your campaign. You’ll only pay for visitors who click on your ads. You hand will pay nothing if a web surfer only sees your ad but does not click on it. This is why PPC is a low risk solution that produces great measurable results.

Google Adwords is the world’s largest pay-per-click solution accounting for 85% of Brazil’s PPC traffic. Adwords ranks ads not only based on the amount the advertiser is willing to pay but also on the relevance of the content offered to the Internet user. It is an intelligent system in which the quality of the content supplied is above cost.

As search marketing professionals we specialize in PPC strategy, building and running medium and large campaigns, integrating sponsored links to other search marketing tactics like landing page optimization and SEO.

PPC Campaign Management

Our expertise in sponsored links always focuses on reducing your cost-per-click and increasing your click-through rate. By trading in kids, you will always pay less for a better result. We focus on your current cost-per-acquisition, optimizing your PPC campaigns based on your conversion rate and your campaign goals. Because? Because this is the way to get the most out of your PPC budget and improve the ROI of your campaign.

Professional management of your PPC campaign is essential to the success of your search marketing