SEO – Website Optimization

Serviços de SEO - IWS

IWS ‘SEO Optimization services have already been tested, approved and have become competitive differentials in high competition markets such as tourism and real estate.

We apply innovative techniques through the intelligent use of keywords related to your business, always based on extensive research. Applying correct SEO techniques is a determining factor for any website appearing among the first results when the keywords referring to your business, products and services are searched on Google, Bing or other search engines.

Unlike other forms of marketing, you can not simply buy first place in the organic (or natural) results pages of search engines. The success of site optimization is based on the correct application of the techniques (structure), relevant content and popularity (referrals from other sites) and although it seems simple, it requires a lot of knowledge and patience because the results are medium and long term and the use of techniques aimed at “shortening” these deadlines may have the opposite effect or generate penalties.

Some SEO techniques we keep in the pocket:

  • Comprehensive review and analysis of your website;
  • Search for keywords for reference;
  • Analysis and recommendation of relevant content;
  • Creation, editing, optimization and translation of content;
  • Meta tags and smart taglines;
  • Optimization of Landing Pages (entry pages);
  • Conversion Rate Optimization
  • Optimization for Local Search (Local Search Optimization)
  • Optimization of photos and videos;
  • Content Marketing;
  • Link building;
  • 404 Custom Error Page;
  • Robots.txt Smart;
  • Navigation system intelligent breadcrumbs;
  • Submission of information to online directories;
  • Canonical ULRs;
  • Friendly and smart URLs;
  • Constant analysis.